From REALTOR.COM:

“On October 1, 2020, realtor.com^® began testing a new mortgage advertising experience in select markets across the country, which may help home buyers working with our advertiser streamline the loan pre-approval process.

In our test markets, of which you are one, most buyers searching on realtor.com^® who express interest in contacting a lender will see advertising where they can connect with Rocket Mortgage’s online mortgage pre-approval application. Agents who are then connected with these buyers through the ReadyConnect Concierge℠ program can benefit from clients who are ready, willing and able to purchase a home.

Beginning September 28, all realtor.com^® Ready Connect Concierge℠ agents and brokers who are actively engaged in test markets will receive an email outreach announcing the test. Agents and brokers who do not participate in our concierge program are not affected.

We expect this initial test campaign will make it easier for qualified home shoppers to reach Rocket Mortgage and help those shoppers get the financing they need quickly so they can compete more effectively in this competitive housing market.

Benefits to agents include:

• Connecting with well-positioned buyers who Rocket Mortgage indicates can get pre-approved in as little as 15 minutes.
• Transparency into and understanding of a buyer’s intent early on in the process.
• Faster agent-consumer connections.
• Greater consistency throughout the concierge process.”