Benefits of Providing Listing Agents with Buyer Feedback

Everyone agrees that obtaining buyer feedback is an essential part of successfully selling homes. Yet, not all showing agents proactively share the feedback of their clients with listing agents.

At one time, this process may have been considered tedious and time consuming. However, today’s tools have made the process quick, easy, and “pain free” for both the selling and showing agents. Through ShowingTime, which is integrated into Realcomp’s MLS systems, listing agents can automatically send an e-mail to the agents who show their listings shortly after the showings take place.

Showing agents can easily respond to these brief requests for feedback via their PCs, tablets, and/or smart phones.

From the listing agent’s perspective, if multiple feedback replies are received for a property stating that the price is too high, this information when shared with the seller can certainly influence them to lower the price. This, of course, benefits potential buyers when the new price matches their budget. Repeated comments about the above ground pool in the backyard can help to convince the seller it may need to be removed. Recurring comments about the unsightly views of a neighbor’s yard can make a case for a privacy fence. Ultimately, this feedback can help to provide the listing agent with the ammunition he/she needs to influence the seller in a positive way, further influencing a potential buyer to move in making an offer that sticks.

Last Modified: Monday, June 2, 2014

June 2014

Benefits of Providing Listing Agents with Buyer Feedback

Everyone agrees that obtaining buyer feedback is an essential part of successfully selling homes. Yet, not all showing agents proactively share the feedback of their clients with listing agents.

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